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How to Choose a Web Design for Your Business

Selecting the perfect website design is one of the most important decisions you’ll make when it comes to marketing your business online. Your website serves as your business’s digital home base, so you want to make sure it’s inviting, easy to navigate, and presents your brand in the best light possible. For that reason, it pays to choose wisely when it comes to picking a website for your business. This guide will show you how to choose the right kind of web design for your business in order to reach your business goals and present your company in the best possible light.

Pick the features you want

Not all websites are created equal. Take into account how you want your website to look, how frequently you’ll need updates, and what sort of content it will be hosting—all of these factors will influence which features are most important. If you’re looking for robust blogging functionality or high-end e-commerce capabilities, for example, having a website built on WordPress will make development easier than if you have less advanced needs. Remember that not every website is appropriate for every business; make sure that whichever one(s) you choose fits with your company image and aims.

Do your research

Unless you’re a designer yourself, it’s important to do your research before choosing where you want your website created. Look at websites similar to yours and consider what makes them look professional. Do they have tons of images? How about clear call-to-action-buttons? Are there any design elements that make your eyes hurt, like too many colors or awkward graphics? Don’t rely on gut instinct; take time to really analyze potential website designs so you know what you’re paying for. You should also make sure you’re communicating with a developer who will understand your needs. Website development is a collaborative process, and by working closely with a developer throughout all stages of development, you are able to ensure that all elements of your website are completely functional and customized exactly how you envision. Reach out to local agencies through email, phone calls or meetings—whatever works best for you—and discuss their experience in creating websites for businesses just like yours.

Pick the content management system

Choosing a content management system (CMS) is crucial when you build your website. The CMS is essentially how you’ll organize and manage your web content and because it’s an integral part of your website, you should take some time in deciding which one is right for you. It might seem like choosing between WordPress, Joomla!, Drupal or Expression Engine is simply about personal preference but there are many important factors that go into making such a decision. The best advice we can give here is to do your research—read up on what each platform offers and find out if it will be able to provide all of the features that you need for your business website.

Website design software

There are several free website design software options you can use for your small business. These include Wix, Squarespace, and Weebly. These platforms make it easy to create custom web pages with little or no coding required. They also host your website’s pages online so you don’t have to worry about installing any software on your computer or paying monthly hosting fees. Many of these websites also offer eCommerce tools that allow you to sell products directly from your website. Keep in mind that using a third-party platform might limit customization of your website as well as some features like mobile optimization and video embedding. However, if all you need is a basic website for your business, using website building software is worth considering. But going with a developer will get you a better and more robust website. Remember that your website is the first thing a person sees about your company. First impressions matter.

Don’t forget UX and design elements

The first thing you need to know about choosing a website for your business is what kind of website you want. Do you want an informational site, with only basic contact information and pricing? Do you want an e-commerce website, where visitors can buy from your store directly? How do you expect people will use your site? And what features do they need to see there? Keep these considerations in mind as you research web design companies; not all websites are created equal, and some fit your needs better than others. Look closely at each company’s past work when evaluating whether their services are right for you; if they don’t have any past projects that resemble what you’re looking for, or have recently redesigned sites that aren’t functional or aesthetically pleasing, it might be time to move on to another potential designer or agency.

What if I don’t have any technical skills?

Some people worry that they don’t have any technical skills and therefore can’t create their own website. It’s true that you should probably know what you want in terms of aesthetics, but actually building your website doesn’t require any advanced coding knowledge or an engineering degree. To put it simply, all you need is software. There are plenty of website builders out there where all you have to do is enter text into fields—it really is as easy as constructing a basic Word document! But if you want a website that truly performs, it is better to go with a company that can design one that will fit all of your needs. Sometimes doing it yourself is not the best option even if it is the cheapest. WDMC technologies can provide you with a website that will make your business stand out.

Finalize!

Every business needs a website if it wants any kind of online presence. It’s not just about making your company look good—it’s also about getting clients, sales, and services. You need a website if you want any of that, so before you get started with creating your own site, ask yourself: what do I really need? Do I need something that showcases my products or brand in an interesting way? Or am I going to use it more as a landing page for potential leads? While there is no one-size-fits-all answer, one thing is certain: choosing your website design carefully can lead to big rewards later on.
Determine why you need a website. This might seem like an obvious step, but it’s important to make sure you have realistic expectations and know exactly why you are creating a website. One question, in particular, will help clarify things: What are my goals? If they include reaching new customers or branding – great! If your goal is simply getting leads and not having much interaction with those leads (e.g., your business model doesn’t require phone calls from potential clients), then maybe a landing page that showcases your services would be all you need. Other reasons could be improving search engine optimization, increasing brand awareness, providing directions or other information about your products/services for visitors…the list goes on! Whatever your reason is, make sure it is clear so that you can get what you want out of it later on.

Author

Aaron Oxenrider

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