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The Downfall of a Non-Responsive Website

First impressions are everything, especially on the internet. Potential customers visit your website and check out what your brand is all about before they decide whether or not to give you their business, and oftentimes they make that decision in mere seconds. If your website isn’t responsive, it will appear clunky and unattractive, causing visitors to bounce off your site and go to a competitor’s site instead where they will have an enjoyable browsing experience.


What is Responsive Web Design?


Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling – across a wide range of devices (from desktop computer monitors to mobile phones). In short, if you have non-responsive website your content may not be easily accessed by everyone


5 Reasons You Need A Responsive Website


A responsive website is one that adapts its layout to fit whatever screen size it’s viewed on. This is good for both users and businesses. Here are five reasons why you need a responsive website: 1. It Makes Your Business Look Unprofessional Using an outdated, non-responsive website makes your business look like you don’t care about its image or user experience. It looks like you only care about making money, which hurts both trust and conversions

. 2. Users Don’t Like It. In fact, some studies have shown that anywhere from 70% to 90% of mobile users will abandon a site if it doesn’t work properly on their phone.

  1. Google Hates It. Google has been getting stricter with mobile-friendliness as well—and they could even penalize sites in search results if they aren’t up to par.
  2. You Could Lose Traffic. If your website isn’t optimized for mobile devices, you could lose traffic because people won’t be able to access it

. 5. You Can Make More Money. With a responsive design, you can show different content and offers to different types of customers depending on what device they use—which means more opportunities to make sales.


The Impact Of Not Having A Responsive Website


A responsive website provides an optimal viewing experience across all devices. Regardless of what type of device your customer is using, they will be able to access your site with ease. Not having a responsive website could result in users abandoning your site. You need to make sure that you are providing an optimal web experience for everyone visiting your site, not just desktop users. This can be achieved by going mobile first and optimizing the user experience for handheld devices before moving on to desktops.

Creating a Mobile-Friendly Site


Whether you realize it or not, mobile users will be visiting your site on smartphones. This means that you need to start thinking about creating mobile versions of your site (and/or apps). With over 20% of traffic coming from mobile, creating a web design that can adapt to smaller screens is crucial. Without it, you risk being left behind in today’s web world. The sooner you create an adaptive site, the better off you’ll be.


The Future Of Responsive Web Design


In 2022, it’s easy to see why responsive web design is so popular. It allows users to access your site from their smartphones, and it doesn’t require building multiple websites for each platform. But even though responsive design is rapidly becoming commonplace, there are still holdouts who have not embraced its benefits. This is because many business owners believe that responsive design isn’t worth it—or that they don’t need to be concerned about how their website looks on mobile devices. If you fall into either category, you should reconsider it. Today’s consumers want convenience. They want to shop when they want, where they want. And if you don’t offer them what they want (i.e., a mobile-friendly website), chances are good that another company will step in and steal your customers away from you.


Aaron Oxenrider

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