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How email marketing can benefit your business

How Email Marketing Will Benefit Your Business

The world of marketing has changed drastically with the advent of the internet and its related technologies, especially email marketing. If you are not taking advantage of email marketing, it’s time to get on board, because email marketing will benefit your business by improving your conversion rates and customer satisfaction. Here’s how email marketing can help you grow your business.


Email marketing is one of, if not, THE best way to market your business. Having a strong email list is a priceless asset. How much is a solid email list worth? According to MailChimp’s CEO, it’s worth up to $250 per subscriber! And that doesn’t even include upgrades or purchased products. Imagine what you could do with that kind of money? Go on vacation for a year? Invest in new equipment for your business? Pay off your house early? The possibilities are endless. A good rule of thumb is to spend between 1-2% of your total revenue per month on email marketing. If you make $10,000/month, invest at least $100/month into email marketing and create content that makes people want to pay attention to what you have going on. It can be as simple as sending out an email once a week with updates and contests; maybe offering discounts and coupons towards future purchases.

What is Email Marketing?

If you’re wondering, What is email marketing?—let us break it down for you. At its core, email marketing is an automated and targeted form of communication between a business and its customers or potential customers. It can be used to help a company maintain contact with current customers or inform those who are interested in its services about what products are available. From collecting leads to getting people to buy products from your website, these benefits will make sure that your next campaign generates results. Learn how they can apply to your brand. See some examples on how to incorporate them into your email strategy.
One of the biggest challenges for marketers today is finding ways to engage potential customers directly. You could be losing valuable opportunities by missing out on contact opportunities because email databases have become clogged with unengaged users who simply wanted their daily deals delivered to their inboxes automatically. They no longer care if they receive any more offers via e-mail, so what happens when you try contacting them again? Despite your best efforts, they’re ignoring your messages and—even worse—becoming less likely to respond to future campaigns that come from you. In other words: When was the last time you felt compelled to open an email from a company that had previously spammed or mass-emailed you (but hadn’t sent anything in months)? Did you feel good about seeing that brand name in your inbox? Because we didn’t think so. But there are better ways!

Why Use Email Marketing?

Sure, there are more cost-effective ways to reach potential customers: you can set up a Facebook page, create landing pages on your website, or pay for social media advertising. But it’s email marketing that’s consistently proven to convert leads into paying customers at one of the highest rates of any marketing channel. According to eMarketer , for example, one in five consumers who have purchased something online made their purchase through an email marketing campaign. That number grows to nearly one in three when talking about repeat buyers and people with high lifetime value (the average customer is worth $4,600). So clearly email marketing campaigns work—and we want you to succeed as much as possible! This is why sending out newsletters regularly is so important. It allows you to stay top-of-mind with your most loyal clients and remind them of your existence—even if they haven’t bought from you in months. At an individual level, emails make us feel like someone cares deeply about us by taking time out of their day to check up on us and make sure we know what they did last week/month/year. As a result, it feels great knowing that someone cares enough about us to keep us updated.

Who is email marketing for?

Anyone who wants to build a solid relationship with their customers. Even if you’re not looking to make any sales, email marketing is a vital tool for keeping in touch with your customers, as well as strengthening your brand. Follow these tips and see how effective email marketing can be for your business. Why does my business need an email list?: In recent years, technology has transformed how we communicate—in many ways for the better. But when it comes to advertising and communicating with our customers, more often than not technology has made it more difficult than ever before. With so many options for companies to advertise and connect directly with their target audience via social media networks, businesses are faced with tough choices about where they should place their resources. One of these areas might be considered traditional advertising like television commercials or billboards. Another might be sending flyers through snail mail or talking to potential clients over the phone. No matter what method you choose to reach out to your customer base, one thing remains constant: You must have their contact information in order for that customer base to hear from you. That’s why opting-in lists have become such valuable tools for online businesses today—they help ensure that all correspondence coming from your business goes directly into customers’ inboxes where they know it will arrive and be read.

How Does it Work?

The first thing to remember about email marketing is that it’s not a one-way street. When you send an email, be sure to provide information that your recipients want and need. Try including a resource or link to something in your message. The goal of sending out emails is not just for people to open them; you want your readership to click on something. If they do click on a link, you have the opportunity to develop trust with those new visitors by offering additional content after they sign up. You can also use these links as an opportunity to ask your subscribers what they are interested in and tailor future messages accordingly. Since every business has different goals, there is no one size fits all approach to email marketing; each company will come up with its own strategy. Some businesses only market via email while others include social media efforts along with their plan. Do some research into how other companies have used email marketing effectively and get creative with your own plan!

How To Create an Email Campaign

Creating an email campaign can be a daunting task. It’s easy to get lost in all of your different tools and not know where to start. You also don’t want to create a poorly written or unappealing campaign that doesn’t get you any results. But there are certain things you can do in order to help make sure your next email marketing campaign is successful. So how do you create an email campaign? Let’s walk through it step by step! First, what kind of goals do you have for your campaign? Are you trying to drive more traffic to your website, sign up new users, get more leads or promote specific content pieces? Your answer will influence which tools and strategies you use throughout your email campaign. Second, decide on which channels will work best for distributing and promoting your content pieces: In general, distribution channels allow campaigns access to more eyes while promotion channels give campaigns greater visibility within specific networks/industries. For example, say you wanted to send out a company-wide newsletter about an upcoming product launch. A good option might be putting together an informative (not promotional) piece with data from other companies in your industry that have launched similar products. Then submit it to sites like Medium, LinkedIn Pulse, or even Hacker News so you can build up some initial traction before sending it out via your mailing list. If you were instead looking to drive more traffic directly to your website, then one channel strategy could be posting it directly on social media platforms—but only if it complements their voice and target audience. For example, posting that same helpful content piece from above might work great if you own a travel blog because people searching for flight deals typically frequent those platforms. However, posting said post could backfire if you’re instead trying to connect with newer college grads who find themselves glued to Snapchat all day long. Finally, once you’ve got your plan laid out it’s time to roll up your sleeves and get started on creating valuable content pieces that deliver real value. The key here is to keep these emails evergreen and focused on topics relevant to your business.

Best Practices For Successful Email Marketing Campaigns

Using email marketing to grow your business can be tricky, but there are a few steps you can take to avoid common pitfalls. Make sure that you have an active and updated email list before you embark on your first email campaign. Include an unsubscribe link at the bottom of every message so that users who don’t want to receive further messages from you don’t feel intimidated about not replying. Be personal in your approach—the more specific you get, like segmenting certain customers into groups and sending specific emails to those groups depending on their purchase history, language preferences or other attributes will make them much more likely to engage with it. Finally, limit spammy Dear Customer messages by using personalized subject lines based off which content each customer is most interested in. You may consider using A/B testing to test different types of messaging as well. And when all else fails, just remember that humor and personality work best in sales copy: keep things conversational and write as if you’re talking directly to one person instead of broadcasting something impersonal over email.

Actionable Steps to Getting Started with Email Marketing

No matter what industry you’re in, email marketing can be beneficial to your business. Here are five actionable steps to get started with email marketing:1. If you don’t have an email list, start one. Use tools like MailChimp or Aweber to create an email list of people who want to hear from you and keep them up-to-date on everything that happens in your business. 2. Ask for emails by offering something in return. Try creating a signup form at events so attendees can join your email list, offer a discount code through social media channels, or add a pop-up at checkout online. 3. Plan out when you’ll send emails to make sure it fits into your overall communication strategy (see #4). 4. Make sure each email you send aligns with your company values and culture—and isn’t just product pushing. 5. Re-engage those who may not be opening your emails anymore by sending targeted, relevant content based on their interests, or asking them if they need help taking any kind of next step in relation to their purchase. You might also consider limiting your number of emails per month as part of a separate strategy. It’s generally recommended to ask permission before doing so but there are some exceptions—people who signed up via Facebook and Twitter, for example, aren’t eligible to opt-out of receiving communications. It should go without saying that all emails should be sent with care and clarity; most importantly, customers should know why they received an email in particular. Don’t spam! That goes against every basic law of decency. Remember that best practices mean looking at things from your subscriber’s perspective. Know their preferences, and respect them accordingly—they chose to give you their information because they were interested in what you had to say!


The ultimate goal of any business is to attract more customers. Email marketing is a great way to build brand awareness and nurture prospects into your customer base. It’s never too late to start an email marketing campaign – how many new leads and customers can you generate? It’s time to stop letting your competitors get ahead! Schedule email campaigns today! And, before we forget: if you don’t want to spend hours on endless research trying to figure out which email service provider fits your needs, check out AWeber, they have been in business for more than 20 years and will deliver solid results without breaking your budget. Give them a try now and see what all the fuss is about – it just might be worth it (seriously!).
Okay, so there you have it – email marketing tips and tricks from top experts who use these tactics every day. And, with all of that in mind, let’s not lose sight of what we’re really here for your business! After all, it’s your future that is at stake. Start using these tools to increase your customer base today. You deserve it!


Aaron Oxenrider

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