How much does Google charge to list your business?
Google charges nothing to list your business on Google Business Profile (formerly Google My Business). It’s completely free to create and maintain your business listing on Google.
This free service lets you appear in Google Search and Google Maps when people look for businesses like yours. You can add your business name, address, phone number, hours, photos, and other details at no cost.
The only potential costs come from optional advertising through Google Ads if you choose to promote your business beyond the free organic listing.
What’s Included in Your Free Google Business Profile
Basic Listing Features at No Cost
Your free Google Business Profile includes essential features to help customers find you. You can list your business name, physical address, phone number, and website. The profile also lets you add business hours, including special hours for holidays.
Google allows you to upload unlimited photos of your business, products, and services. You can also add a business description up to 750 characters to tell customers what makes you special.
Customer Interaction Tools
The free profile includes tools for engaging with customers. You receive and respond to customer reviews at no charge. According to BrightLocal’s research, 87% of consumers read online reviews for local businesses, making this feature valuable.
You can also answer customer questions directly on your profile. Google provides messaging features so customers can contact you through the listing. These interaction tools help build trust and improve your local search ranking.
Performance Insights and Analytics
Google provides free analytics showing how customers find and interact with your listing. You’ll see how many people viewed your profile, called your business, or requested directions.
The insights show which search queries led people to your listing. You can track photo views, website clicks, and booking requests. This data helps you understand customer behavior and improve your marketing strategy.
When Google Business Profile Costs Money
Google Ads Are Optional Paid Services
While the basic listing stays free, you might choose to invest in Google Ads to appear above organic results. According to WordStream, small businesses typically spend between $1,000 and $10,000 monthly on Google Ads.
Google Ads work on a pay-per-click model. You set your budget and only pay when someone clicks your ad. The cost per click varies by industry, ranging from $1 to $50 or more for competitive keywords.
Third-Party Management Services
Some businesses pay marketing agencies or tools to manage their Google Business Profile. These services typically charge $50 to $500 monthly depending on the level of management.
However, Google itself charges nothing for profile management. You can update your listing, respond to reviews, and post updates yourself without paying anyone.
Professional Photography Costs
While you can upload your own photos free, some businesses hire professional photographers for better images. Professional business photography costs between $100 and $500 per session.
Google occasionally offers free professional photography through their Trusted Photographer program in select areas. This varies by location and availability.
How to Set Up Your Free Google Business Profile
Creating Your Initial Listing
Visit the Google Business Profile website and click “Manage now.” You’ll need a Google account to get started. Enter your business name and choose your category from Google’s options.
Add your business address if you serve customers at a physical location. For service-area businesses, you can hide your address and show only your service areas. Include your phone number and website URL.
Verification Process
Google requires verification to prevent fake listings. Most businesses receive a postcard with a verification code at their business address. This typically arrives within 5-7 business days.
Some businesses qualify for instant verification through email, phone, or video. The method depends on your business type and available information. Verification ensures your listing is legitimate and protects against spam.
Optimizing Your Profile
After verification, complete your profile with high-quality photos. Research from Google shows listings with photos receive 42% more requests for directions and 35% more website clicks.
Write a compelling business description using relevant keywords naturally. Add your services or products with descriptions. Keep your hours updated, especially during holidays. Post regular updates about news, offers, or events to keep your profile active.
Maximizing Your Free Listing’s Value
Regular Updates and Posts
Post weekly updates to your Google Business Profile to stay visible. Share news about sales, new products, or upcoming events. Posts appear directly in search results and on Google Maps.
According to Google, businesses that post weekly see more engagement. These posts are free and help you stand out from competitors who don’t update their listings regularly.
Encouraging and Managing Reviews
Ask satisfied customers to leave reviews on your Google profile. More reviews improve your visibility and credibility. Respond to all reviews, both positive and negative, to show you value customer feedback.
Studies show that 94% of consumers say positive reviews make them more likely to use a business. The review feature costs nothing but provides significant marketing value.
Final Thoughts
Google Business Profile remains completely free for all businesses. You get powerful marketing tools without spending a dollar on the basic listing. The platform helps local businesses compete effectively in search results and on Google Maps.
Focus on completing your profile thoroughly and keeping it updated. Encourage customer reviews and post regular updates. While you can invest in Google Ads for additional visibility, the free listing itself provides substantial value for attracting local customers.
For help optimizing your online presence beyond Google, WDMC Technologiesoffers expert digital marketing guidance.